H&M’s Super Bowl advert will allow you to buy clothes through your TV
It sounds like it’s straight out of Back to the Future, but it isn’t: H&M will allow you to buy its clothes, through your TV. The clothing retailer is set to run an advert during the Super Bowl that will showcase soccer star David Beckham’s Bodywear spring collection. Unfortunately, it’s only open to American owners of Samsung Smart TVs, but it represents a huge step forward for the world of TV advertising, which has seen some decline recently. So it’s only bad news for non-Smart TV owners for now…and, no, ladies, you cannot purchase David Beckham himself through your TV, even if you do have a Smart TV of your own.