Human Activity Accounts for Less Than 40% of Online Traffic
If you can read this, you are part of the minority of humans generating traffic across the internet. That might be surprising, but when it comes to the great wide world of the internet, human beings are definitely not alone; the bots are here with us.
The normal internet traffic that you might think of- people checking their emails, browsing websites, or downloading content- actually makes up only 38.5% of all online activity. The rest of the activity comes from search engines and good bots, along with hacking tools, spam, and impersonators. There has been a rise in non-human traffic on the internet, which only made up for 51% of activity in 2012, as opposed to the 61.5% measured last year.
This information comes from a company called Incapsula, which specializes in managing website traffic and security. The company gathered data regarding online activity over a number of months in 2013 before analyzing the growth of bots on the internet in recent years. According to Incapsula, the presence of bots is not a bad thing, particularly as search engines such as Bing and Google continue to grow. Thankfully for internet users, the amount of spamming online has actually dropped to make up only 0.5% of all traffic.