Netflix CEO Reed Hastings has announced that all future Netflix original programming will be shot and finished in 4K, to match the ever-growing popularity of 4K televisions all over the world. Brands like Sony and Samsung are promoting their 4K televisions, and a partner like Netflix is integral to their success. Hastings has emphasized on the importance of making 4K available for streaming for everyone, with the Netflix Ultra HD service working at bitrates of under 15Mbps. This means that even if you don’t happen to have FiOS, you will still be able to enjoy the same 4K quality as those who do.